You see a sharply growing demand for advanced advertising capabilities – and we’re uniquely positioned to offer interactive TV applications, granular ad measurement and analytics and an intelligent and scalable ad delivery system with increased ad relevance and effectiveness.
Integrated advertising is a key to the success of next-generation video business models across multiple devices and multiple mediums. As the industry’s leading provider of solutions for advanced advertising, content delivery and management and data collection and reporting, we enable operators like you to collect granular-level data across multiple screen environment, which can then be correlated into actionable information to enable a high level of advertising precision. Our goal is to allow operators and advertisers to reach their audience without media waste and target the consumers based on precise understanding of their content usage and consumption.
As a result, our line of advanced advertising solutions enable broadband operators to deliver a multitude of advanced advertising applications for VOD and eTV platforms. These applications include dynamic, Targeted VOD Ad Insertion, Telescoping, Voting & Polling, Request for Information (RFI), Click-to-Call and others. Based on SCTE-130 and Enhanced TV Binary Interchange Format (EBIF) standards, our integrated advanced advertising portfolio gives operators an end-to-end, standards-based, scalable advertising ecosystem. This ecosystem consists of an EBIF user agent and platform server, VOD and interactive campaign management, linear and interactive viewing data aggregation, and enterprise data warehousing and reporting.
As the battle for advertising dollars intensifies, timely, unbiased, cross-services data storage and correlation solutions designed to offer a 360-degree view of linear, video-on-demand and interactive media consumption across all screens will become a major focal point in advertising contract negotiations, both in regards to the delivery of targeted ads and the measurement of campaign effectiveness.
Our Campaign Director™ is a fifth-generation ad campaign management solution for eTV and broadband platforms such as video-on-demand, interactive and online. This advanced advertising suite consists of the following components.
Campaign Director (CD)
A robust web-based enterprise application for managing campaigns across single or multiple system networks, Campaign Director supports a variety of ad types including pre-roll, post-roll, interstitial, telescoping and ad replacement in time-shifted television. Campaign Director has built-in management and reporting modules and supports a variety of industry standards, including the latest advanced advertising specifications from both SCTE and CableLabs®.
Key features of the Campaign Director include:
Full-featured, web-based campaign management
Advanced demographic and geographic targeting parameters for precise targeting
Forecasting and predictive reach modules
Built-in reporting module with up-to-the-minute campaign statistics
Content management and ingestion using the industry standard ADI specification
APIs for third-party system integration
Campaign Decision Engine (CDE)
The Campaign Decision Engine is a high performance, SCTE-130 compliant Ad Decision Service (ADS) capable of providing real-time targeted ad placements for various types of placement opportunities. Using its patented targeted advertising technology, the Campaign Decision Engine applies a variety of geographic and demographic targeting parameters, along with other exposure, separation and saturation rules supplied by Campaign Director to respond to requests for ad decisions.
Key features of the Campaign Director include:
Rules-based targeting engine for exposure, separation & saturation
SCTE-130 compliant Ad Decision Service (ADS)
Distributed high performance component real-time decision making ability
Built-in high availability and resiliency features
Patented addressable targeted advertising technology
The CD/CDE distributed architecture provides a fault-tolerant, high availability infrastructure to support enterprise deployments.
Interactive applications: Get a complete advertising solution
Our integrated advanced advertising portfolio gives operators an end-to-end, standards-based, scalable advertising ecosystem. This ecosystem consists of an EBIF user agent and platform server, VOD and interactive campaign management, linear and interactive viewing data aggregation and enterprise data warehousing and reporting. It provides operators, programmers and advertisers with easy and effective ways to acquire and retain customers while creating new revenue streams and driving long term value.
EBIF Platform: all you need for eTV
The EBIF User Agent and Platform Server offer a unique and complete eTV solution. The platform, in use today in many cable markets, enables interactive and enhanced television services on both legacy and advanced set-top boxes. Built for performance and scalability and utilizing industry standards, the platform is designed to deliver both bound and unbound eTV applications and supports aggregation of linear and interactive viewing data.
Ad Widgets – quickly apply the power of interative ads
Ad Widgets® enable interactivity with linear TV advertising and quickly deliver the power and value of interactive advertising in any size market across any type of set-top box and platform. Leveraging industry standards such as EBIF and SCTE-130, Ad Widgets include a growing suite of advanced advertising functions such as RFIs, polling and voting, VOD telescoping, t-commerce and click-to-call.